‘Avatar’ Soars On Fat Ad Spending, Mass Marketing

Advertising Age 1/4/10
By Andrew Hampp

“‘Avatar’ Soars On Fat Ad Spending, Mass Marketing” by Andrew Hampp talks about how Fox made the movie Avatar such huge success through good use of mass marketing. The article mentions in particular the exclusive promotions made in partnership with Coke Zero, McDonald’s. These promotions included not just traditional marketing tools like Happy Meals but also things like creating virtual spaces for fans to interact other aspects of the movie environment. The article also talks about how LG and Panasonic used Avatar to promote products with similar 3-D innovations. Lastly the article mentions that Avatar may become the highest grossing movie in history. It has already set the record for most tickets sold in one weekend. As a closing comment the author says that the movie’s success makes it a rising tide to lift all sales. This article is well written and details a good example of how mass marketing can help make a product a big success. The article also showcases the diversity of modern marketing campaigns fairly well.

Review by Chris Postma

NEW in Library Periodicals -The Harvard Business Review - Jan/Feb 2010

The Harvard Business Review (HBR) Jan./Feb. 2010 issue, focuses on reinvention. The issue spotlights transformation in terms of one's own business to meet today's challenges. The issue inlcudes 10 breakthough ideas for 2010 and 5 ways to bungle a job change. It is a special double issue.

The HBR is available in the College of Westchester Library. We request that you do not make photocopies of any HBR issue. Please let a librarian know if you'd like to borrow the copy to read in your office.

Thanks in advance,
Monecia Samuel
College Librarian

When time is short: speaking off the cuff

When time is short: speaking off the cuff

By Sheryl Smikle, Ph.D.

Dr. Smikle covers the top concerns most speakers have when it comes to a speaker's time, their audience and the topic. She answers in this article the following 5 questions:

1. Who has requested you to speak?
2. To whom will you be speaking?
3. What is the goal of your talk?
4. How much time will you have to speak?
5. What type of setting will you be in?

The title of this Blog posting leads to the full article.
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