Interim Library Holiday Hours

The CW Library will be open on the dates below:

Dec. 21 -Dec. 23 9am - 5pm
Dec. 28 -Dec. 31 9am - 5pm

January 4, 2010, Normal Hours Resume

New College IDs for Faculty

All faculty members must secure a new College of Westchester identification card. The new CW ID features a signature and the CW logo. Please call x.0280 to schedule your visit or come on down before you leave for Christmas break. The ID Card production takes approximately 4 minutes.

Library Seeks New Reference and Instruction Librarian

The Library is currently seeking candidates for the newly created Reference and Instruction Librarian/Library Manager position. The Reference and Instruction Librarian reports to the College Librarian.

Visit the link below for more information:

http://www.vv-vv.com/metro/N22067OR.cfm?A=Display&ID=N22067J980924&Stoken=86686973&CurrentPage=1

Why Tiger is Still the Best Gillette Can Get

Why Tiger is Still the Best Gillette Can Get
From Advertising Age December 7, 2009

This article deals with the effects of the recent scandals that have marred the reputations of three endorsers for Gillette. The article focuses primarily on one of the three: Tiger Woods. The authors state that though Tiger’s reputation has been tarnished by marital infidelity he will remain an endorser for Gillette. However, he may end up with a less favorable contract in future negotiations. Also the article says that some people argue that the scandal solved Tiger’s one flaw as an endorser: his robot tic consistency and demeanor. In other words, this scandal makes Tiger Woods seem more real. This is something Gillette could capitalize on in future ads. The article ends with a quote from a Gillette spokesman that states that they hope Tiger Woods acknowledges and learns from his mistake. The article was very well thought out and put together. This article gives the reader a unique and interesting look into the world of advertising and the surprising effects outside events can have on it.

Review By Chris Postma

Emotional Havoc Wreaked on Workers and Family

In these times of ecomonic uncertainties, the American people are experiencing more emotional havoc and home life is suffering. In a poll, taken over a five day period, in Deecember 2009, 708 unemployed adults, roughly half of them described the recession as having caused fundamental changes in their lives.The longer the individual was out of work, the more emotional stress would effect that person. The children were even showing signs of misbehavior from the stress of this economy and home life changes. Housing was getting harder and harder to manage, forcing some into down-sizing and/or foreclosure. Many have turned to food stamps and public assistance, just to get by in everyday life needs, and with the assistance a feeling of embarrassment or shame (some reported). 26% blame president Bush, 12% pointed the finger at banks, 8% blame jobs going overseas and the same number blamed politicians. Unemployed Americans are divided on what the future holds.

Blog by Michelle Wright (CW Library Staff)

Article written by: Michael Luo and Megan Thee-Brenan

Results of a Study - The Angriest Americans

Today, Yahoo! News shares the results of a survey to find out about the angriest Americans. The findings show that those with more education are in better control of their lives and are less often victims of anger.

The blog post title links to the article.

When time is short: speaking off the cuff

When time is short: speaking off the cuff

By Sheryl Smikle, Ph.D.

Dr. Smikle covers the top concerns most speakers have when it comes to a speaker's time, their audience and the topic. She answers in this article the following 5 questions:

1. Who has requested you to speak?
2. To whom will you be speaking?
3. What is the goal of your talk?
4. How much time will you have to speak?
5. What type of setting will you be in?

The title of this Blog posting leads to the full article.
Posted using ShareThis

Get Your New College ID!

The entire CW Community will be replacing their ID cards for newly updated IDs with signatures and updated pictures. So please come to the Library as soon as possible for a replacement card or for an entirely new one.

There is no charge for a first ID or for an update of the old ID.