Wednesday, March 31, 2010

How to Advertise on Facebook

How to Advertise on Facebook: A Review by Andrew Javier Castillo, The College of Westchester
Inc. (Feb. 2010) pp.94- 96

This article is fascinating. Many people pay a lot of money to place their ads on Google not knowing that Facebook advertising is the new “thing.” Many new people, almost a 100 million a month are joining the revolution of social networking. Faceboook ads are cheaper and companies are choosing Facebook over Google’s pay-per-click Adwords. This article points out four tips to help you get started on your Facebook ads
• Choosing your target, knowing who you going to advertise to and who is you audience.
• Test, test – and test some more, checking how you going to run your ads and doing small tests on certain groups.
• Do your own tracking, track and keep tabs on how many times your ads are shown to people and the number of clicks you received. Check to see if people purchased the product, or asked for the service you offered them, or just browsed the website and moved on.
• Make your ads pop, it’s difficult to get noticed so being creative and original is advised to stand out of thousands of Facebook ads that are being put out every day.

Written by, Jason Del Rey for Inc.
(February 2010)

Wednesday, March 17, 2010

MTV Reality Show Follows Career Search of Recently Graduated College Students

From (March 16, 2010)

With a 20-episode order, "MTV Hired" will provide work for five exec producers: Jessica Chesler, Sam Simmons, Noah Scheinmann, Matt Westmore, Marshall Eisen and Dave Sirulnick. The real-life job seekers featured on the show will range from the overqualified to underqualified, in a variety of professions.

Follow the title link for the full article.

Monday, March 15, 2010

How Campbell's CEO, Douglass Conant, Turned A Company In Trouble Around

This article is an interview of Campbell's CEO, Douglass Conant. It is from Gallup Management Journal, March 15, 2010 issue.