Wednesday, January 27, 2010

Review: The Moment Social Media Became Serious Business

I was introduced to Twitter last week and I liked it because of the limited information one can put into twittering. Ironically, I discovered Tammy Erickson's Blog at the Harvard Business Review Online called "The Moment Social Media Became Serious Business". What caught my attention was the way Ms. Erickson outlined that social media is an integral part of the way we work - a core tool of serious business which is so true. It integrates the modern technology that is available to us in marketing and also for social interaction. This article proves that the technological world we are living in is advancing rapidly and some of us are making adjustments and some are not. The Web 2.0 is just the beginning of things to come in the future. Social media is changing the way organizations communicate to their customers and that is very important if they want their organizations to be competitive and effective. It is a powerful tool for everyone to communicate effectively whether it is in print or media world. It allows people to communicate their message properly so others can understand what they are saying. It is a good tool for sharing knowledge and how to find resources that will be helpful to us with our projects. For example, CW Library has a twitter account at with 51 followers and these followers can get up to date news.

Review by Ula Ann Best